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Apéritifs  Apéros  Aperitivi  Aperitivos  απεριτίφ

 

We were about to have dinner in a local restaurant and thought that an apéritif would be a good idea.  We were given an extensive and impressive menu of gin and tonics.  This completely confused me and, although I like gin and tonic, I could not decide what to drink.  At the time I was not sure why but it did get me thinking about apéritifs.   

 

Apéritif is a French word derived from the Latin verb aperire, which means "to open".  Although we tend to think of apéritifs as “something to do while we decide what to eat and while we wait for our order to be taken”, they do have two important roles.  The first is to stimulate the appetite and taste buds and the second is to get the party going.

 

With that in mind, what are the best and worst drinks to have as an apéritif and what drinks are not suitable?  Apéritifs can be sweet or dry, although in this country they tend to be on the drier side.  They can be wine-strength or fortified wine-strength.  What should be avoided are spirits – hence my problem with the gin and tonic menu!

 

At the end of the day, it depends on what you like, and whether you think the food that is going to follow is worth tasting.

 

Best apéritif drinks

Worst apéritif drinks

Not so good apéritif drinks that are traditionally drunk as apéritifs

·    Champagne

·    Sparkling wine

·    White wine – dry and sweet

·    Vermouth

·    Sherry

·    Madeira

·    Kir

·    Bitters (Campari)

·   Made wines (Pineau des Charentes, Floc and Pommeau)

·   Whisky

·   Gin

·   Vodka

·   Brandy

·      Pastis

·      Ouzo

·      Raki

 

 

 

Champagne grower-producers

 

I have just been reading in the August edition of Decanter Magazine (no, that is not an error – it came out in June!), about the demise of grower-producers in Champagne.  These are people who grow their own grapes and make their own Champagne.  The argument of the article is that, although there are currently over 4000 grower–producers, the number is falling and eventually there will not be any.

 

In the piece, a number of individuals in Champagne are quoted, but these mostly seem to have interests in the big houses, so they would say the days of the grower–producer are numbered, wouldn’t they?  Whether or not the number is decreasing and whether or not the trend will continue it is worth considering the reasons given for this and to consider whether or not it matters.

 

1.  The price of grapes in Champagne is so high that a grower can make a living without having to go to the inconvenience of making and selling his own wine.  Perhaps, but what happens if the big players start to behave like the supermarkets and reduce the price they will pay.

2.  In the export markets, the price of Champagne is so sensitive that the small producers cannot compete.  The evidence given for this is the cost cutting and “special offers” from the supermarkets.  Two comments: (1) the supermarkets generally sell grande marque champagnes and these probably start at 30% more than an equivalent grower Champagne so the sensitivity only comes after the prices have been bumped up and (2) there is at least anecdotal evidence that people will buy a more expensive brand and buy on price alone.

3.  Big houses can hold reserve stocks and blend to produce consistency.  The quality of wines from small grower–producers is more dependent on the weather.  This issue of blending for consistency is at the crux of the difference between the grande marque houses and the grower-producer.  Is it better to have a consistent house style year in year out or to produce a wine that reflects the season and the terroir?

4.  French inheritance laws, which require an equal distribution of inheritance assets between siblings, coupled with 45% inheritance tax on assets worth more than €1.8M.  With the average value of a Champagne vineyard being a staggering €1.8M per hectare it is not surprising that grower-producer businesses are being sold-off and broken-up.

5.  Small grower-producers are more at risk from weather events than the larger houses.  This sounds logical, but it equally applies to growers who sell their grapes to others to make the wine.

 

Assuming that this decline in the number of grower-producers is happening and is going to continue, does it matter?  I think it does for three reasons:

 

1.    Grower-producers make Champagne that is more artisan and individual than the grande marque houses – often expressing terroir better.

2.    Grower-producer Champagnes are often better value for money than grande marque Champagne (because they do not spend so much on marketing).

3.    Most importantly, if there were no grower-producers, virtually all Champagne would be sold through supermarkets, resulting in a concentration of the retail market and even less choice.

 

What can we do about it?  When buying Champagne, look for the “RM” (récoltant-manipulative) designation on bottles (usually in very small letters) as opposed to “NM” (négociant-manipulative). 

 

 

 

 

Why is pub food so unhealthy?

 

I have a big problem.  By 10th August I have to lose 1½ stone (or, more accurately, I have to lose 4 inches from my waist) and, because we have been going on Ramblers walks regularly, I have been eating a fair number of pub lunches.  Unfortunately, most pub food is extremely unhealthy and cause you to put on all the weight taken off on the walk.  The simplest way to sum up most pub food is double carbohydrate.   Typical of this formula is:

 

Batter                             AND                      Chips

Pastry (pie)                    AND                      Potato

Potatoes                        AND                      Bread

Pasta (always lasagne)  AND                      Bread or chips

 

Whilst, I would not wish to deprive chip addicts of their daily fix, I do think that pubs should offer healthy options.  They might do quite well!

 

 

Labels

 

A week or so ago a shopper at a farm shop was being interviewed…

 

Interviewer: “Do you try to eat healthily?”

Shopper: “Yes, I always read the label before I buy.”

 

There are two issues relating to this short exchange.

 

The healthiest food is unprocessed and does not come with a label.

Does labelling help that much in guiding us to the most healthy food?

 

Some people have great faith in the power of labelling.  The question is whether it helps that much.

 

Labelling has several objectives:

 

1      To inform the consumer about the product – specifically about the ingredients of the product, it’s energy value, etc.  These are meant to help with making healthy choices.  The problems are: understanding what the values mean, making a choice involving a number of different measures (is it better to have more sugar and less salt or vice versa?), knowing what the different chemicals and E-numbers mean or do to you and, oh yes, being able to read, what is sometimes, very small print.  Also, not all products show this information – including processed food.

 

2      To provide warnings about allergies.  There are two problems here relating to wine and drink.  Firstly, for all practical purposes it can be assumed that all wines contain sulphur but it has to be listed as something that might cause allergies.  Almost no one is allergic to sulphur (although some people will say it causes headaches – could not possibly be the alcohol(!)).  Secondly, some wines (and beers) do contain things that do cause an allergic reaction.  My mother could not drink Burgundy, I have trouble with expensive Italian red wines beginning with “B”.  There is something in a particular Cairanne that gives me a headache (see below).  No warning on the bottle!

 

3      To provide the supply chain and authorities with an “audit” of the production.  For example, in the Cairanne which gives me a headache,  the label says “mis en bouteille par F71084A pour J. Boulard 71570 France”.  Presumably someone in authority knows who or what F71084A is but not even Google will enlighten the consumer.

 

4      To advise the consumer about the life of a product.  The problem here is whether a date on the label is meaningful.  I could write about chutney and the random rules about setting “use-by” dates on jars of chutney.  Instead here is a glimpse of bureaucratic randomness.  The local trading standards people came into Heaton Wines and started inspecting sell-by dates.  None on wine, but that is ok.  Some on UK-produced cider.  All in date, so ok.  No date on Normandy cider.  “Cider has to have a sell-by date,” they said.  “Not Normandy cider,” I said.  They went away.

 

5      To brand the product.  The problem here is that people change the brands.  Some time ago I wrote about a bottle of Cairanne bought from Waitrose.  Last week, I bought what I thought was a different Cairanne also from Waitrose.  In fact, it was the same; just the label was different.  Still contained the same headache – nothing on the label warning about that.

 

In conclusion, buy food that has no label; when buying wine do not pay too much attention to the label.  Oh, there is a sixth objective of labelling: “To fuel state bureaucracy”

 

 

 

 

When is something in season?

 

February is a tricky month for acquiring (1) fresh, (2) local and (3) in-season fruit and vegetables.  The shops appear to be full of produce that meet some of these three categories – but very few that meet all of them.  Where they do meet them all, it is usually found that the season is being stretched by use of greenhouses and variety selection and that the produce has no flavour (you can buy local, fresh tomatoes but they do not taste of anything).

 

Some years ago “The World’s Favourite Airline”(!!!), served me dinner on the way back from Rome to London.  The dessert, according to the menu card, was “Seasonal Fresh Fruit”.  It consisted of: half a strawberry with the green bit left on (I hate that), a couple of grapes and a slice of melon.  Apart from the dish being inadequate by any standard, I was compelled to ask the steward which season was represented by these samples of fruit.  The answer was that “the whole world has one season” and everything is in season.  I would say that different parts of the world have different seasons at any one time. I would also say that “seasonal fresh fruit” implies that all the fruit comes from one season rather than anywhere in the World.

 

Whilst some… many… most foods have distinct seasons some do not and are freshly available all the year round.  Examples of this are beef, pork, mutton and most fish.  Others are much more restricted.  Examples are fruit, vegetables and specific types of lamb.

 

One further observation, watch the marketing.  We recently (in January) came across “Jersey Royals” – in January? – and “New season’s beetroot”.  We have been harvesting beetroot since August.  How can January be “new season” for beetroot?

 

On a happy thought, looking forward to English asparagus.

 

 

 

 

When is a pub not a pub?

 

We have been doing a bit of walking with Romsey Ramblers and these walks inevitably take us to pubs for lunch.  This is giving us a wider perspective of the pub population than we have had before and what we observe is that many pubs are no longer looking or feeling like pubs.  They are often like sad representations of restaurants.  That said, there are some pubs that are traditional, welcoming but still manage to offer good food at reasonable prices – indeed there are some pubs from which I have had great difficulty in prising myself in order to complete the walk!  The question is how can you identify the good ones?  Perhaps the following might help.

 

Traditional pub

Restaurant

The tables are laid up with beer mats

The tables are laid up with place mats, cutlery, glasses

A pub tends to be run by someone known as the “landlord”

A restaurant tends to be run by a manager

When you wish to visit a pub, you just walk in

When you want to visit a restaurant, you are more likely to need to book in advance.

When you walk in you choose a table and sit at it

You are greeted by a waitress / waiter and shown to the table they want you to sit at

When you want a drink, you go to the bar and buy one

You ask the waitress / waiter to bring you one

You pay as you go

You pay at the end of the meal

The food tends to be more basic

The food tends to be more elaborate

You pay the amounts on the price list

You get charged a service charge

 

The trouble is that more and more pubs are trying to behave like the right-hand column and, sadly, they are not very good at it.  Without naming any culprits, I can think of one New Forest pub that describes itself (on its website) as a family run, unspoilt, traditional 18th Century Country Pub.  I cannot argue about the 18th century.  It may be family run but it appears to be in a group with other pubs.  What I do take issue with is the “unspoilt traditional”.  On the other hand, I can think of a pub just outside Lymington that, as soon as you walk in, it wraps you in a traditional pub atmosphere – and they still manage to do cracking good food.

 

One other criticism of the New Forest pub cited above is on their menu.  In the section headed, “OLD ENGLISH CLASSICS”, appears, “Baked Tandoori Chicken Breast with Saffron Quinoa, Homemade Chapati and Onion Bhaji”.  Nooooooooooooooo!

 

Finally, as it is the new year, I thought I would name the best pub we visited in 2017.  By a short whisker, the winner is: The Talbot Inn in Berwick St. John.  I had great trouble leaving that one.

 

 

 

 

 

 

Does breed matter?

 

I keep having a discussion with a friend about whether breed of animal matters when it comes to the flavour of the meat.  My friend argues that it is the food the animal is fed (he used to work for an animal feed company), the husbandry of the animal and the butchery, including the length of time and way that the meat is hung, that matter the most.  I have even heard a butcher arguing the same when he had run out of South Devon beef and was trying to sell us something else.

 

Although I have not tasted very many beef varieties, my experience is that I have noticed a significant difference and improvement of taste with some varieties.  I would cite South Devon, Hereford and Longhorn as being particularly tasty.  All you have to do is show a steak from these animals to a griddle to get an alluring and enticing aroma not given off by most steaks on offer in the shops.

 

One of the most common “premium” beef variety is Aberdeen Angus.  It is all right but, if you compare an Aberdeen Angus steak with a Longhorn or a South Devon steak, there is no comparison.

 

The difference in flavour between breeds is perhaps more striking for lamb than it is for beef.  Compare a Soay (almost venison-like meat) with a Dorset Pole (sweet and juicy) and the difference could not be greater.  I mention this to support my assertion about beef.

 

It also applies to pork.  Compare a Gloucester Old Spot with the pink jobs most butchers sell.

 

Assuming, then, that my assertion about the effect of variety of taste is correct, the question, then, is what should or can we do about it?  Here are two responses to this question…

 

1.    Take the effort to seek out suppliers of better varieties of meat.  Some farm shops do specialise in better varieties.

2.    Always to ask the butcher, farmer or restaurant from what breed of animal the meat comes.  Some will know the answer and will be pleased to tell you, others will not have a clue.  If enough people ask, then perhaps they might do more to source their meat from flavoursome animals.

 

Here are some additional comments:

 

·       Many (most?) breeds of animal are bred for commercial gain rather than flavour.

·       The comments about breed also apply to poultry (how often do you see the breed of a chicken on the

       label?), game and even vegetables which is one reason why people have allotments!

·       We accept that grape variety impacts wine and often choose a wine on the basis of grape variety.  Why do we not apply our wine buying principles to food?

·       Having sorted out breed / variety, we can go on to think about feeding, husbandry and butchery.

 

 

 

A Longhorn cow – delicious!

 

 

Black and white job – not delicious!

 

What produce define Hampshire?

 

In France, different regions are defined by the food they produce, the wines (or other drinks) they make and by their cooking.  Examples include: Normandy is known for its dairy products such as cheese and shell fish and cider; Gascony is known for all things duck and goose; Alsace for sauerkraut, charcuterie and tarts.

 

The sense of gastronomic identity is re-enforced by the Appellation Contrôlée system - or Appellation d'origine protégée (AOP) system as it is now.

 

The question posed is what produce define Hampshire?  Or are there any produce that define Hampshire?

 

Before answering these questions, it can be noted that there are no Hampshire produce that have protected status – at any level.  This, however, does not mean that there are no produce that do characterise Hampshire.  I would site in particular:

 

Watercress

Trout

 

In addition to these, whether or not they have protected status, there I would suggest that the following could be considered for local branding…

 

River Itchen watercress

Hampshire honey

New Forest venison

River Itchen trout

New Forest heather honey

Hampshire pork (from the Hampshire pig)

River Test trout

Test Valley water

Hampshire Down lamb from Hampshire Down sheep grown in Hampshire

River Test smoked trout

Cheeses (various)

Hampshire asparagus

 

There are some produce that I have not included which look like prime candidates for inclusion in the list.  The most obvious of these is wine.  I have not included it because some of the wine growers, are simply grape farmers and sell their grapes to other wine producers to be made into wine.  Conversely, some wine producers buy in grapes from other producers.  I would not imply that all engage in this trade, but, without extensive research, it makes it difficult to have a judgement about branding.

 

I am sure there are many other candidates.

 

It would be nice if the authorities would start to promote Hampshire specific produce.

 

 

 

 

 

 

 

 

Does taste matter?

 

First, by “taste” I mean “flavour”!

 

One of the biggest surprises of being in Greece was that tomatoes tasted of (guess what?) tomatoes.  Of course it should not have been a surprise but having been fed on a diet of flavourless tomatoes for so long I forgot what good tomatoes tasted like.   I was reminded of a presentation given by the head tomato buyer for Sainsbury’s. 

 

In the presentation she listed the buying criteria she uses for selecting tomatoes.  They were something like:

 

·          Long shelf life

·          Uniformly round

·          Consistent size

·          Red

·          Strong skins (to avoid bruising and breakage).

 

So, I asked, “what about flavour”.  “No,” she said, “that does not matter.”

 

A similar tale unfolded (!) when I visited the Sparsholt College pig unit during an open day.  They had a sign up showing 10 objectives for selecting pigs for breeding.  I cannot remember them all but they were something like….

 

·          Time to maturity

·          Health

·          Litter size

·          Minimum fat…..

 

Again no mention of flavour so I asked the guide why flavour does not appear on the list.  I was told that it does not matter.

 

I am seriously of the view that flavour does matter – and there is research that shows this. 

 

Flavour matters because…

 

·          It stimulates the digestive juices which improves the digestion and enables us to absorb the nutrients better.

·          Good flavours encourage our appetites and entice us to eat healthily.

·          Food flavours give a feeling of pleasure and encourage us to enjoy the food.

·          Generally, good tastes draw us to good healthy food and bad tastes warn us about potential poisons.

 

These comments should persuade us to seek out and buy tasty wholesome produce rather than accepting bland flavourless food.  There is, however, an irony.

 

Historically (when I was a boy) there was a general view that British meat had masses of flavour but French meat was generally tasteless.  The result of the second half of this was that the French developed wonderful sauces to compensate for their tasteless meat; hence the reputation of French cooking.

 

Perhaps with the blandness of so many supermarket produce, our culinary skills will develop, rather than letting our taste buds be seduced by the artificial stimulants of sugar and salt.

 

 

 

 

 

 

 

 

 

 

Local food

 

It is that lovely time of year when fresh English asparagus is in season and in the shops.  Curiously, however, the asparagus sold in Romsey’s one greengrocer was grown in Essex.  I say “curiously” because it is rumoured that England’s largest asparagus grower is less than two miles from Romsey!  Does it really matter that our asparagus has to be shipped 150 miles across the country?  For several reasons I think it does…

 

1.       It will never be as fresh as asparagus that is grown locally.

2.       It can be assumed that there is a significant supply chain involved in getting the asparagus to Romsey – probably local distribution to a central market (Covent Garden), regional wholesaler, local wholesaler, distribution to shop.  All these parties need to take a slice of the selling price, thus increasing what we have to pay.

3.       This is most important – the local producer is isolated from the local community.  This means that it would be difficult for him to attract local labour to pick the produce and he is forced to employ imported labour which might not be available after Brexit.  If his produce were sold locally then maybe he could find local people to do the harvesting.  I think that any argument that says that local pickers are not available, can be challenged because the John Lewis Partnership seems to have no problem attracting apple pickers at Leckford – indeed, it is difficult to get selected to help with the harvest.

4.       Local produce is one of the things that defines a local region.  The French have got this down to a tee.  In and around Romsey there are produce that are recognisable as local (for example Test Valley trout), but the process could be taken further.  This would benefit tourism and the community in general.

 

Having criticised the asparagus supply chain, there are worse!  Garlic in Romsey shops mostly comes from Spain (not bad, but could be better) but some comes from China!  Why?  What possible reason is there for importing garlic from 5000 miles away – especially as some recent reports suggest that garlic from China is contaminated?  When it is in season, surely the best solution is to buy garlic from the Isle of Weight or other local producers?

 

 

 

 

How can this be?

 

I recently bought a bottle of wine from a local supermarket.  Pretty label; wire netting (presumably to keep something in); on special discount.  The wine was Castillo La Paz, Tempranillo Syrah.  That is not important.  What is important is that it had two awards:  Silver in 2015 from IWSC and Commended from Decanter.  Incidentally, “Commended” means “also ran”.  In addition it is recommended by The Guardian.  Apart from awards and recommendations, also important is the quality of the wine. 

 

Having opened the wine and poured a glass (an ISO tasting glass), I smelled the wine.  I got a waft of red wine aromas (black fruit, chocolate etc)  Good!  However, after a second that was gone.  In the mouth – nothing.  No nasty cork tastes – absolutely nothing at all.  The wine was not good.  In fact it was very poor.  Designed for people who do not like wine.

 

The question, then, is how come such a bad wine could receive two awards?  Without making any aspersions, there could be several explanations:

 

1.       The wine could have changed since 2015 when the awards were given.

2.       When I tasted it, the wine might have been going through a closed period (probably related to the phase of the moon).

3.       The organisations making the awards either employ people who have little sense of what is a good wine, or the tasters were under so much pressure to taste the quantity of wines needing assessment, that their sense of taste had been blown away.   The British competition holder tasters each have to assess more wines than do the French competition tasters.

4.       That the other wines in this wine’s category were so bad that this wine seemed really good.

5.       That at the tasting the wine had been opened two days earlier and allowed to breath.

6.       That IWSC and Decanter allowed commercial considerations to affect their assessment of the wine.  After all they make money out of (1) having wines submitted for assessment and (2) by selling franchising material for wines that win awards.  Would it be incredulous to ask whether a large supermarket would be a valued and special client for this organisation and would need to be treated specially?   How could that be possible?

 

The lesson is, do not trust medal awards, particularly from British competition organisers, to guide you to good wines.

 

Prologue:

 

1.       I looked up the wine on the retailers web site and got:

Error 500. Sorry, we can't take you to that page at the moment

Says it all really!

 

2.       Another supermarket that sells the wine says: “Grown in Don Quixote's homeland, the old vines from Castillo La Paz thrive in red-brown sandy clay, rich in limestone and chalk. The clean and dry atmosphere creates optimum growing conditions for these ancient vines to produce wine of deep colour with concentrated berry flavours. A superb example of Tempranillo at its best.” And “21 out of 33 customers would recommend this product to a friend.”.  I hope none of the 21 are friends of mine!

 

3.       After leaving the bottle open for two days, the wine actually turned out quite nice.  Reasonable amount of aroma and taste.  Smooth and well rounded.  Shame there were not instructions on the label saying “Open, leave standing for two days and then pour and drink.”

 

4.       The producer does not even list the wine on his web site.  Must be a special for the supermarket!

 

 

 

Innovation or perfection

 

I got very excited when I recently read that plantings of Chilean Merlot had fallen by 20% over the past decade.  Research suggests that this report is factually inaccurate but, in the true spirit of modern journalism, why let the facts get in the way of a good story?

 

The story did get me thinking about wine and fashion – particularly as so much of the wine industry is owned by the fashion industry.

 

There is a great temptation by wine producers to follow fashions and to produce wines that are in vogue.  The problem is that the timescales of fashions and wine production are incompatible.  A particular wine may be in fashion for 2 or 3 years.  Wine timescales may be measured in generations – that can be the time for a vine to become fully productive of high quality grapes.  There have over the years been reports of wine producers in less stringently controlled regions grubbing up less fashionable vine varieties and replacing them with the current fad.  The problem is that, by the time the new vines become productive, the fashion has changed.

 

That said, there are changes that can be made fairly quickly – for example altering the amount of oak in a wine.  Even doing this may not be possible or desirable.  I am reminded of a Chablis producer who tried to sell us oaked Chablis.  I asked why they produced oaked Chablis when the unoaked one was typical and delicious.  I was told, “Because the English drink more oaked Chardonnay than any other wine.”  (It was a few years ago.)  The problem was that the oaked Chardonnay being drunk by the English was mass produced, usually in Australia and cost £5-7 a bottle and the oaked Chablis would have cost £12+ per bottle – and, because of the scale of production could never be less than that. 

 

Given, then, that wine producers will have the greatest of difficulty chasing trends what can they do to stay in the market?  Apart from spending buckets of money on marketing and brand building, the answer, I think, was illustrated to me when I went to a number of tastings from New World and Old World producers.  When asked what were the main objectives of the producers the answers inevitably were: from the New World producers: “To innovate”; from the Old World producers: “To perfect our wines.” 

 

Shame that perfection does not carry the same magic as innovation.

 

 

 

 

 

 

 

 

 

Mother’s ruin

 

Before Christmas I heard a programme on the wireless about gin and its effect on society in the 18th century at the time of Hogarth’s famous Gin Lane picture.  As I was listening to the appalling descriptions of affects of gin on family life, I started to reflect on the rise in popularity of gin at the current time.

Why is a gin resurgence taking place?  Just how much has the market for gin grown.  Will it last?

 

Why it is happening has to be a matter of speculation.  It could be due to a revival in cocktail drinking but that would not explain why gin now.  After all, in the past few years there have been fads in tequila, vodka, whisky and beer.  It could be that gin making is traditional in England – at least since it was brought over from Holland by William of Orange(?).  It could be that dubbing down of big brand gins has opened up a window for artisan producers.  If may be that, in a globalised drinks industry, we crave artisan products.  It may be that barriers to entry are not too large – you do not need to be a very large operation to produce to a high value output.

 

The scale of growth of gin distillation in England seems substantial. The number of distilleries in England has grown from 23 in 2010 to 91 in 2015.  It can be assumed that most of these are producing gin.  At the end of 2015 England had only 18 less distilleries than Scotland.  In 2010, England had only 30% of the number of distilleries in Scotland. 

 

Although there is obviously growth in gin production in England, this must be put in the context that in the UK gin consumption is only 30% that of vodka, 25% that of Whisky and about the same as that of rum.

 

Now for the question of whether the gin revival will last.  Firstly let me say that I enthusiastically welcome the growth in choice of gins – particularly the aspect of local.  My suspicion however is that it is a fad that will diminish, probably in less than 5 years.  Like so many of the good things in life, it is possible that the big companies will start to take over the new entrants and this could be followed by a rationalisation.  As an alternative viewpoint (and this is an advantage of gin), we could see more and more innovations in the flavours of gin with, perhaps, more gins produced for specific types of cocktail.  The possibilities are endless.

 

Perhaps everybody will become so depressed with the state of the world (I am not incidentally) that we shall return to Hogarth’s day and use gin as a release from everyday life!

 

 

 

 

 

What makes a menu stand out?

 

Whilst putting together the programme for the next few dinners my mind has been occupied in trying to understand what makes a really top class dinner menu.  This has led me to study and, as a result, slobber over the menus from some of the top (3 Michelin star) restaurants in France.  Just to put this into context, I was looking at menus costing from €150 to €450 per person – excluding wine.

 

The results are (I think) rather strange.  Firstly, very few placed emphasis on top (priced?) ingredients such as foie gras, lobster, turbot and truffles.  By and large, in reading the menus out of context, you would not know that they were coming from the world’s top eateries or that they would be so expensive.  The establishments clearly are able to charge the amounts they do as a result of their reputations for continually and reliably serving up a perfect experience.  I say experience because everything has to be perfect – the food, the wine, the service and the ambience.

 

I did notice that these restaurants use certain “themes” in their menus…

 

·          Local food is a theme.  Here the equivalent would be Romsonian lamb or trout.

·          Specific varieties of food get emphasised – even when the variety is not (in my view) the best – bœuf Charolais appears more than once amongst the top-tier restaurants.  I would much rather eat Red Ruby, Hereford or Longhorn beef.

·          Surprise menus are not uncommon – you would have to have a lot of faith in the chef to spend €200 or more on the menu when you do not know what you are going to get!

·          Then there are multi-course gastronomic menus.

 

That said, I am still not sure I understand what is the perfect menu.   Here I am going to break my rule of no questionnaires and ask you to let me know what you like to eat the most.  Extensive piloting has shown that a simple question such as “What is your favourite food?” does not work.  It generates responses such as “Depends on the circumstances.”, “Depends on the time of year.”, “Depends on my mood.” or “I like all food.”  So I am going to ask you to play Dessert Island Dishes….

 

 

 

 

 

 

 

 

 

 

 
 

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